Posted 2/28/2013 - 12:47:35 PM
NEW YORK—HBA, a leading global hospitality interior design firm, has identified a creative void in the market for budget-conscious owners and developers in the United States thirsty for sophisticated, cutting-edge design and locally accessible solutions, according to the firm. In response, HBA has launched a specialized and integrated design division, Studio, to cater to this fast growing segment in the U.S.
Based in Los Angeles, Studio comes off the heels of the launches of Studio in Shanghai and New Delhi. The New Delhi Studio has completed hotel projects in India including Radisson Blu Hotel Faridabad, Royal Orchid Hotel Hyderabad, Courtyard Marriott Bangalore and pan-Asian restaurant Zazen. Studio Shanghai has recently completed work on the Aloft Hotel Guangzhou and several residential projects in China. The Los Angeles Studio is currently working on the Radisson Rancho Bernardo and the Courtyard Marriott in Solana Beach, CA.
Studio is working on a full range of projects from small to medium-sized hotels to resorts, private residences, show flats, stand-alone restaurants, nightclubs and office lobbies purely in their domestic markets.
"For budget-driven hospitality projects in the U.S., the multidisciplinary approach gives owners the ability to outsource and completely streamline project execution while maintaining greater control over project schedules and budgets. All of this can happen while still providing excellent design that relates directly to the bottom line," David Dunphy, Principal of Studio in Los Angeles, said in a statement.
Studio's strategic positioning is to operate with an agile and flexible sensibility. Not all clients have the same needs; therefore Studio will create a tailored approach to each project and client. Studio functions as a single source solution on every level of design and execution. The menu of services extends to a range of disciplines from architecture and interior design to furniture, fixture and equipment procurement.
HBA's international network of offices and studios now extends from London, Hong Kong and Los Angeles to Atlanta, San Francisco, Melbourne in Australia, Dubai, New Delhi, Shanghai, Manila, Singapore and Tokyo, with new offices in Moscow, Bangkok and Istanbul.